DANNI IN THE DESERT
Dubai Content Creator & UGC
Family Travel · Gulf Lifestyle · Parenting · Family Content
Authentic, story-led content for brands that want to reach GCC families, trained in Direct Response.
DUBAI & JEDDAHBRITISH MUM IN THE GULF100K+ ACROSS PLATFORMS12+ YEARS IN THE GULF
As seen on & award-winning
My content reshared to their audience
UAE Business Awards
Winner · Best Travel & Lifestyle Guide 2025
International Explorer
Winner · Cultural Travel Content Creator of the Year 2025
About danni in the desert
I’m Danni, a British family travel and lifestyle creator who has called the Gulf home for over 12 years. I’m based between Dubai and Jeddah, married to a Saudi, and mum to a daughter who joins most of my adventures.
My audience is mostly GCC families from the UAE and Saudi Arabia, who come to me for honest family travel, hotel stays, Gulf culture and real parenting moments. I’ve written about Dubai on dannibindubai.com since 2015.
I’m trained in Direct Response, so every video opens with a scroll-stopping hook and ends with a clear call to action.
100K+
Followers across platforms
1M+
Views on my top Performing reels
673K+
TikTok likes
12+ yrs
Living in the Gulf
TikTok 73.1K · Instagram 14.7K · YouTube 14.7K · Facebook 2K · Audience: mostly GCC families in the UAE & Saudi Arabia
Jump to: Brands · Family Travel · Gulf Lifestyle · Parenting · Comedy · Photography
Brands I’ve worked with
GetYourGuide · EZhire · Novanovus · Play Makes Sense · Mayrig
Reel + carousel · tour guide
GetYourGuide: Burj Al Arab inside tour
Strategy: a reel to show the wow factor, plus a saveable carousel guide, both with the booking link.
Brand collab · app promo
EZhire: hire a car on demand in Dubai
Strategy: a tip-led hook (“Dubai is a city made for cars”) that sets up the app as the solution.
Product demo · storytelling
Novanovus: hijabs for my mum life
Strategy: a real mum-life moment, then the product, with a DANNI10 discount code to drive sales.
Venue review · family
Play Makes Sense: kids’ play café in Riyadh
Strategy: a “why we love it” list plus prices that answer parents’ questions before they book.
Restaurant feature · brunch
Mayrig: brunch in Dubai
Strategy: mouth-watering food visuals that people save for their next weekend brunch.
Portfolio
Photography
Polished stills as well as video, shot and professionally edited in Adobe Lightroom.
Edited video · city
Dubai, one of the most beautiful cities in the world
Strategy: aspirational destination shot that makes viewers want to visit, perfect for tourism boards and hotels.
Edited photography · hotel
The Ritz-Carlton, Riyadh
Strategy: polished stills paired with a story hook (“one of the most notorious hotels in Saudi”).
Edited photography · hotel
The best hotels in the Middle East
Strategy: aspirational hotel imagery with a question that gets followers sharing their favourites.
Edited photography · landscape
Jebel Akhdar, Oman
Strategy: an adventure-led landscape shot with practical tips for planning the trip.
Edited photography · culture
Bedouin heritage in Saudi
Strategy: striking portraits with storytelling captions about culture people want to learn about.
Edited photography · destination
Saudi, a magical place
Strategy: a myth-busting hook that makes people stop and rethink a destination.
Family Travel & Hotels
Staycations, hotels, airlines and family days out across the Gulf.
Problem – solution
First impressions · hotel tour
An affordable Dubai staycation
4.7K views on Instagram
Strategy: value-led hook with a comment-for-the-link CTA that drives DMs.
Talking head · recommendation
Text-on-screen story
4 continents before age 4
52.8K views on Instagram
Strategy: a bold-number curiosity hook and a family-travel identity people share.
Lifestyle B-roll + list
Where I work in Dubai while my daughter plays
26K views on Instagram
Strategy: solves a real mum problem, so it gets saved and shared.
Hotel B-roll · text overlay
Raising a GCC princess at a Dubai Parks hotel
Strategy: simple hotel B-roll with a text-overlay hook (“Are you raising a GCC princess too?”) that invites comments.
List · hotel roundup
Luxury hotel options in Dubai
Strategy: a saveable shortlist that helps families choose where to stay, the kind of content hotels want to be featured in.
Attraction guide · list
Things to do at Dubai Butterfly Garden
Strategy: a “number 5 will surprise you” curiosity hook, then a link to the full guide on my blog.
Gulf Lifestyle & Culture
Honest, funny takes on life in Saudi Arabia and the UAE.
Talking head · storytime
Vlog · talking to camera
Walkthrough · voiceover
One of the largest discount stores in Riyadh
110K views on Instagram
Strategy: a big-claim hook with a money-saving payoff.
Vlog · talking to camera
Going to iftar in Riyadh during WW3
14.4K views on Instagram
Strategy: a timely, reassuring take on current events from a resident.
Problem – solution
The Emirates economy headrest
18.2K views on Instagram
Strategy: problem-first hook, then a product demo.
Parenting & Family Content
Real family life as a British mum raising a daughter in the Gulf.
Talking head · storytime
Talking head · relatable
Emotional B-roll
Little footprints on the prayer mat
17.2K views on Instagram
Strategy: an emotional family moment that drives shares.
GRWM · mum life
Getting ready for the park with my daughter
Strategy: real, unpolished mum moment that feels native to the feed.
2.2K views on Instagram
Comedy & Relatable Skits
Funny, relatable skits about married life with my Saudi husband and being a Brit in the Gulf.
Comedy skit · POV
Comedy · talking head
Comedy · talking head
5 reasons why you shouldn’t marry an Arab
1.2M views on Instagram
Strategy: a tongue-in-cheek list hook that sparks comments and shares.
Comedy skit · married life
It was too cold in Riyadh anyway
41.3K views on Instagram
Strategy: a relatable husband joke with a twist ending.
Comedy skit · married life
When your Arab husband leaves money around the house
30.1K views on Instagram
Strategy: a playful “anyone else?” moment that drives comments.
Services
Influencer collaborations
Hotel and staycation stays, family attractions, restaurants and experiences. Instagram Reels and Stories, TikTok, YouTube Shorts and Facebook.
UGC for ads
Direct Response UGC videos with hooks and CTAs, ad-testing packages, and product photography for brands targeting GCC families.
Long-form & blog
Long-form YouTube videos and dedicated features on dannibindubai.com. Rates and packages available on request.